Advertising your HMO

When advertising the property think of who you are trying to attract as an ideal tenant and create a tenant profile.

Start with dressing the rooms and then progress to the communal areas in your property to convey them as being occupied by careful, clean and stylish tenants.

Stage each room with furnishings to make them look appealing so the potential tenant can immediately visualise enjoying living there.  

Examples include: –

  • Dress the dining table with linen, place settings, cutlery and simple crockery and wine glasses etc..
  • Make up the beds with matching bedding and contrasting scatter cushions.
  • Put matching towels in the bathrooms and en-suites
  • Make use of simple ornaments, elegant photo frames and small plants to make the place feel homely   

Use a quality camera and take pictures that provide a view of the whole room.  Make good use of the available light and take a few shots at quirky angles and close ups of a few details.

To advertise the rooms in your house on-line, use popular room portals. Gumtree is also a popular channel to engage some potential tenants.

This should be complimented using traditional methods such as putting a notice in the windows of the local shops and on noticeboards in the surrounding area.

I recommend using an HMO Letting Agent for your advertising as they will have access to all specialist room advertising portals as well as their own database of tenants looking for your fabulous all-inclusive rooms.

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